Office of
Ricardo Santos

Graphic design. Illustration. Kindness.
Lisbon → World.

Graphic design. Illustration. Kindness.
Lisbon → World.

Beer Free Being

❒ branding
↳ 2019
↳ client: Beer Free Being
*project fell through

«Beer Free Being is an all-online social wellness challenge interested in helping people take back their lives from habitual, mindless drinking. How many of your passions or health goals have been put in the back burner to serve that dulling pick-up, put-down drinking act after work each day? What’s a real ‘weekend warrior’? What sort of shining being could you become if you went alcohol-free?

Choose a 30-, 90-, or 180-day challenge commitment. Set goals: learn to meditate, practice yoga, journal creatively—not a drop of experience needed. We’ve got your back: you’ll receive daily support e-mails, videos, mindfulness exercises, access to a private Facebook community, and loads of resources. You’ll wonder why it’s been so hard to take a break from booze in the first place.»1

1. Beer Free Being kickstarter page

Beer Free Being logo on orange
Beer Free Being logo
Beer Free Being mark

↑ Main mark.

Beer Free Being resources marks

↑ Resources marks.

Beer Free Being daily support comp
Beer Free Being meditation comp
Beer Free Being science comp
Beer Free Being journaling comp
Beer Free Being yoga comp
Beer Free Being ritual comp
30 day badge
90 day badge
180 day badge

↑ 30, 90 and 190 day badges.

Journaling social media imagery
Yoga social media imagery

Social media imagery.